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YouTube Kids has a new filter for its youngest viewers



Photo by Kon Karampelas on Unsplash

YouTube Kids, Google’s child-focused version of the video app, is getting some updates. In a blog post Tuesday, the YouTube team said it’s making it easier for parents to find the right content for their kids. The company also said it’s launching YouTube Kids on the web later this week.

YouTube Kids will start filtering content into three different age groups: Preschool (ages 4 and under), Younger (ages 5-7) and Older (ages 8-12). As the kids get older, the filters give them a bit more independence, the company said.

YouTube Kids previously had just two age groups: Younger (under 8) and Older (8-13). Parents can also still choose Approve Content Only. The customizable option lets parents approve the videos, channels and collections that are available to watch in YouTube Kids. Kids also can’t search for videos in this mode.

YouTube Kids previously came under fire for collecting children’s data and using it to serve them targeted ads. That led to parent company Google reaching a multimillion-dollar settlement with the US Federal Trade Commission last month. YouTube reportedly said last week that it would stop running targeted advertising aimed at kids.



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